THE CULT OF NEGRONI
Sep 18, 2025
According to legend (and chat GBT…), “the Negroni was born in Florence back in 1919, when Count Camillo Negroni asked his bartender to give his Americano cocktail (Campari, vermouth and soda) a little extra kick by swapping soda water for gin.” The twist stuck, and over 100 years later, the Negroni is still one of the most loved cocktails around the world.
I call the Negroni the Marmite of the cocktail world as people either love them… or hate them.
Not many people sit on the fence on this one. It is a bold & bitter cocktail and with just three ingredients, gin, Campari and sweet vermouth, they are relatively easy to make. However, they are also very easy to get wrong.
How good they are depends on the quality of the ingredients you use, the quality of the ice and also how long you stir it for.
IT ALL BEGAN WITH NEGRONIS
The Negroni was the first cocktail I batched at my bar.The amount of times I trained bartenders how to make them perfectly but they would still think they were disgusting! A bit like someone asking me to cook something with mushrooms. (I can’t stand mushrooms). And so, I batched them up perfectly and all they had to do was pour them over ice in a fancy glass (they didn’t have to taste check them).
At first customers were a bit snobby about it not being made from scratch but once they tasted how good it was (and that batching didn’t make any difference to the quality), they quickly changed their mind.
It then of course was the first one we created (alongside the It’s A London Thing Gimlet) when we launched our ready to drink cocktails. A few years on and it’s still a bestseller, both on our website but also in the wonderful shops, bars and restaurants Rythmik Cocktails are stocked and served in.
NEGRONI WEEK – SPECIAL SERVES
With Negroni Week coming up, we thought we’d give you a couple of other options on how to serve it that both
NEGRONI SOUR
Although a Negroni purist may turn their noses up at this cocktail, I had one recently and it was delicious. I love a sour anyway but this cocktail works great with using a Negroni as the base as you still get the bittersweet notes of the cocktail but with the beautiful velvetiness of from the egg white (or aquafaba).
Ingredients
60ml of The Marlow Negroni
25 ml sugar syrup*
25ml lemon juice
25ml egg white or aquafaba (chick pea water)
Method
Shake all ingredients in a cocktail shaker without ice for 10 seconds.
Add ice to shaker and shake again for 10 seconds.
Strain into a rocks glass filled with cubed ice.
Add a zest of orange as a garnish.
Sugar syrup recipe
To make approx. 160ml
Add 100g of golden caster sugar to 100ml of boiling water and stir until dissolved – keep refrigerated. Should last approx. 1 week
NEGRONI SBAGLIATO
Usually, people swap the gin for prosecco but, we like to keep it in there and just add the Prosecco. It creates a longer drink with a similar ABV overall to a classic Negroni.
Ingredients
75ml Rythmik Cocktails’ The Marlow Negroni
50ml Prosecco
Method
Fill a large wine glass or gin ballon with cubed ice
Pour in The Marlow Negroni
Top up with Prosecco
Stir
Garnish with a large orange slice
CLASSIC NEGRONI
Sometimes simple is just better.
Pour 100ml of The Marlow Negroni(chilled) over ice in a rocks glass and garnish with a slice of orange. Best enjoyed sipping to the sounds of our Disco playlist, inspired by ItaloDisco and the home of the Negroni.
Saluti!
